iriemade Skip to Content

5 Parts of (Most) Websites that Badly Need Your Copy

Photo by bongkarn thanyakij from Pexels

Some people may wonder if freelance writing would work as a viable job. Here’s the eternal question: How do you find clients? 

Follow this up with: Do they have enough work to justify hiring a freelance writer?

This may surprise you, but there are many parts to a business website that require copy. While some companies try to write these things themselves, they could do a lot better by hiring a professional. That’s where you come in. Here are five parts of a website that you can seek out work for.

About Us Sections

It’s always good for websites to have a page that allows them to introduce themselves to visitors. This way, people can find out who they are, what they provide, and why they should support the business. If you come across companies with outdated or unimpressive About Us sections, you can always offer to write them a new one.

Here at, we have two such pages: our primary “about” page, and a secondary page introducing our team members.

Website owners might overlook About Us sections and the fact that they should make changes to them on occasion. You can point this out to different businesses so that they will consider hiring you to re-write or even create their About Us sections. 

FAQ Pages

Everybody loves Frequently Asked Questions (FAQ) pages. Customers find them helpful to answer questions. Businesses find them helpful to avoid receiving a hundred people asking the same question. Make sure that you look into FAQ pages and see if anyone needs one written. After all, a business could have recently received an influx of questions that they want to be added to the page.

You can either update these pages, add new questions, or even create them from scratch. Make sure that you ask the website owner how he or she wants the questions answered, and then you can write them as clearly as possible. This way, people can quickly receive answers to their questions without calling or emailing the business.


Disclaimer pages are tricky. Ideally, an attorney will handle these. In a slightly less ideal–but still great–scenario, the company will provide a completed disclaimer page to an attorney for review. 

Unfortunately, a third category is often the case: The company will just wing it.

Somebody has to comb through the disclaimer pages of other websites to see what is needed. That same somebody could then put a nice, personalized spin on the content. 

That somebody could be a freelance writer. Are you getting the drift?


Writing footers isn’t a glamorous job, but somebody’s gotta do it. Besides, many companies overlook the opportunity to organize and fill that space at the bottom of every page. This is where you could step in.

You see, while footers are at the bottom of the page, they give everyone quick access to the most important information available on the website. 

Product Descriptions

Ecommerce can be a gravy train for a freelance writer. Many businesses will use their websites as a place to share their products with others. However, just posting pictures of those products won’t help the companies sell them; a person needs to describe those products to further attract people. That’s where you come in.

Products change, and businesses will find new ones to incorporate into their websites. Because of this, they will need writers to write those descriptions so that visitors can understand the products and feel enticed to purchase them. With this in mind, you can always seek jobs and opportunities to write product descriptions for different websites.

Wrapping it up

When you work as a freelance copywriter, you should be aware of the multiple parts of a website that you could write for. This gives you plenty of flexibility so you can talk with website owners and mention ways you can create copy for them. 

Another plus of knowing your market is that sometimes you get to work with other members of the client’s marketing team. This can help you network, which can lead to more projects. Check out the example on this Bulk CBD page–the writer and the artist clearly worked together on a creative and humorous concept. 

The next time you’re browsing a website, click around and see all the places that could use copy. Now go get ’em!

Pin It on Pinterest