How to Make Extra Money with Your Blog for the Holidays

How to Make Extra Money with Your Blog for the Holidays

Whether you’re looking to make some extra cash to take your family on a holiday vacation, or are just trying to catch up on bills so Christmas isn’t so stressful, your blog is the perfect avenue to accomplish your goals. I personally want to pay some bills in advance (so I can rest during winter break), fund a trip for my 30th birthday, and buy my mom a plane ticket so that she can spend Christmas with her sisters in a much warmer climate. I’m biting my nails thinking about it all. Time to hustle!


It’s that time of year again; we’re all shopping. This means your readers are, too! That means it’s time to maximize your affiliate sales (mostly so you can get through the January “slump”).

Brands are all fighting to get to the top of the pile this holiday season, which puts bloggers in a unique position to deliver the best value for a brand’s money right now. If you’re newer to working with brands and don’t know where to get started, check out my list of blog networks to join. Please keep in mind that you must meet a certain criteria to be accepted into networks and selected for campaigns. Having at least 10,000 unique visitors and 2,000 followers on your strongest social media platform is a start. Also, engagement and a sense of community is always awesome and may also get you off the hook for having lower numbers. It’s not always about numbers, so don’t let that discourage you!

How to Increase Holiday Blog Traffic

Increasing holiday blog traffic is simple! It’s much simpler than it is the rest of the year, in my opinion at least. Everyone is searching for and pinning recipes, gift ideas, and DIYs. If you blog about any of these things, you’re golden!

When you create your blog posts, make sure you always have a pinnable image. What I mean by this is a vertical image rather than a horizontal one (though you can have both, just make sure you have at least one vertical image in each post), because they perform better on Pinterest.

Older pins have more “juice” on Pinterest, so go back through and repin some of your older pins to get them going again. Look at your highest performing posts from last year. Go in and revamp your posts with better images, and make sure you’re utilizing SEO to the best of your ability.

Also, don’t forget to add content upgrades to your posts! If you haven’t used content upgrades to grow your traffic yet, now would be a great time to start. Content upgrades are freebies that grab your reader’s’ attention and get them to sign up for your email list. As you grow your email list, you will notice your traffic and your income grow as well. I highly recommend ConvertKit for emails. Plans start at $29 a month for up to 1,000 subscribers, and while that is more than what you’ll pay to start with MadMimi or MailChimp, you really can’t compare them with ConvertKit because they’re so different. While all three platforms are user-friendly, ConvertKit makes it the easiest to create a marketing or drip campaign that can make you a significant amount of passive income.

If you haven’t signed up for an ad network, now is a great time to do so since your traffic will be higher and so will your earnings. While you’re waiting to be approved for an ad network, go ahead a use Adsense. A great spot to put Adsense is after the content of each of your posts. You can edit your theme template or use a plugin like Ad Inserter to automatically insert ad units throughout your blog.

But not so fast…

Before you can handle a surge in traffic due to the holidays, you have to make sure you’ve got secure hosting. There are many options out there, but some blogger favorites are:

WP Engine – The customer service with WP Engine is second to none. The plans are based on your traffic and resources used, so check them out first! If they don’t fit with your goals and budget, try A Small Orange. I know they both are having awesome Black Friday and Cyber Monday Sales, so hold out for that if you haven’t signed up for hosting already or looking to switch hosts.

If you do decide to sign up for hosting using my affiliate links, I will do a complementary WordPress installation for you!

Get 5 months free using coupon code cyberwknd on annual plans with WP Engine! Expires 11/28/2016.

Don’t Be Afraid of Affiliate Links

Even if you don’t normally post Amazon deals, don’t be afraid to post them from time to time (especially Lightning deals). You readers are already shopping on Amazon, so by providing your affiliate link you’re going to help them get their gifts in a more efficient manner all while earning 4% (or more! Up to 12% with Native Ads) on everything they purchase through your link. The best way to do this is through unique roundup posts or posting the deals periodically on your Facebook page.

Other affiliates I like to use include Shutterfly (Share a Sale) and ShopSense. Craftsy and Cricut are also good programs to join for crafters, so you’ll grab the DIYers right before Christmas! I also like linking subscription boxes like Candy Club. There’s a subscription box for pretty much everyone now, so you can grab the people buying for their “hard to shop for” family and friends.

If you’re a business blogger, WP Engine offers a great affiliate program where you can earn $200 per sale!

Earn up to $7500 for one sale!

Bonus: Some affiliates will work with bloggers on sponsored posts – a new one for me, but I’m loving it!

The keys to success with affiliate marketing:

Always be 100% honest. Never promote a product you wouldn’t stand behind. Even though it’s not your product, you’re putting your stamp of approval on it. Don’t say you like something just to earn a buck.

Read the rules for each affiliate program before advertising for them. Some don’t allow certain things (like posting links via social media or bidding on keywords), and if you break the rules you won’t get your pay out!

Know your readers. If you know your readers and interact with them on a daily basis, you’ll know which products you should be recommending to them.

Don’t be spammy. While including affiliate links in every post you put out is fine, make sure you’re spacing them out in your posts and delivering real value instead of just selling, mmkay?

You don’t want to promote other brands

I feel you, I really do. You could create your own product. If you’re on a time crunch, digital and print on demand products are a quick way to put a product out to sell. You could create seasonal printables and embellishments, a holiday cookbook, or t-shirts to sell. I took my own advice by creating a few shirts and other items that can be found at the Sophistishe Shop!


What’s your best tip for improving your blog income for the holidays? I’d love to hear your ideas! Leave them in the comments.

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How to Make Extra Money with Your Blog for the Holidays

To support my blogging efforts and site expenses, I do share relevant affiliate links in my posts. Thank you for your support.

Sheena Tatum

Hey, I'm Sheena! I married my jr. high sweetheart and together, we raise three tiny humans in NW Indiana. I'm an introverted free-spirit and serial dreamer obsessed with all things tropical and carefree. I love inspiring others to live wholly and find beauty in the mundane. I don't always get it right, but I'll keep trying anyway. :) Email: [email protected]

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  • aziel morte November 29, 2016 at 1:40 AM

    Make money in blogging was not easy for me but affiliate links are so helpful for making money.

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  • Kiwi November 28, 2016 at 3:11 AM

    Great post! I am going to definitely be pushing out more affiliate links especially since I will be making a gift guide!

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  • Reesa Lewandowski November 25, 2016 at 10:52 PM

    I need to affiliate link my posts better, I know I am missing out!

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  • Melisasource November 25, 2016 at 9:45 PM

    I can definitely agree with wanting.. needing to make some extra money for the holidays! These are all great tips!

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  • Brianne November 25, 2016 at 1:46 PM

    You are the second person to talk about Convert kit! I’ve got to check out it now. Nothing like making a little extra money during the holiday season!

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  • mary November 24, 2016 at 8:25 PM

    I love all of your tips. Amazon is my fave affiliate to use

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  • Jeanine November 24, 2016 at 3:57 PM

    I’ve never really paid much attention to affiliate links. I find them annoying so I’ve stayed away from them. I guess I should reconsider!

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  • Ann Bacciaglia November 24, 2016 at 11:34 AM

    I would love to increase my holiday blog traffic. This is a great post for my Sister. She is just starting out with her blog. I will have to share this with her.

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  • Janell Poulette November 23, 2016 at 11:28 PM

    These are really great tips for more traffic on your blog. I am looking to have some extra cash for Christmas presents so I can ease off the credit cards. Definitely giving some of these tips a shot.

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  • Theresa November 23, 2016 at 11:17 PM

    Affiliate links are definitely a great way to earn during the holidays. Though, I find that I make more money using social media than my blog right now, so even non bloggers with a strong following on social media could earn money with affiliate links as well!

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  • Crystal November 23, 2016 at 9:56 PM

    Those are great ideas for boosting holiday traffic and holiday income. It’s a busy time of year in my personal life, but I don’t want to miss out on a little extra spending cash.

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  • Our Family World November 23, 2016 at 6:00 PM

    Making money with your blog is not always easy. Google ads and affiliates links can also help to make money.

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  • Melissa @ Married my sugar daddy November 23, 2016 at 5:12 PM

    These are really great tips-as a blogger I’m always looking for new ways to monetize and increase my revenue stream. Thanks for the resources!

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  • Lisa Favre November 23, 2016 at 4:35 PM

    I totally agree with the use of affiliate links. The holidays can give us bloggers ample opportunity to monetize if done correctly!

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  • Catherine Sargent November 23, 2016 at 3:16 PM

    This is a great post. I am always interested in making more money, especially around the holidays.

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  • Louise Bishop November 23, 2016 at 12:16 PM

    Affiliate links all the way! These are great tips and I know they have worked for me!

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  • Stacie @ Divine Lifestyle November 23, 2016 at 7:53 AM

    Affiliate links are a great way to make extra cash, whether it’s the holidays or any time. I love that you’ll help with WordPress if your link is used. That’s an excellent perk.

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    I'm an island girl at heart, unbothered old soul, and minimalist with extra tendencies. At my best, I love what I do... I want to encourage you to do the same, too. Live your best lives amidst trials and triumphs by crafting a life you love and deserve. Happiness is Iriemade❣ Read more...

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