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Making Your Packaging Look Professional

If you are selling products to other people, you need to make sure that you’ve designed your packaging in a way that it looks attractive. It doesn’t matter the type of product that you’re selling, you need to make sure that what it’s packaged in is going to encourage people to open the box. We’ve all seen those luxurious boxes from Tiffany’s, and we all remember the type of packaging that comes from your favorite supermarket.

Even Amazon packaging stands out a mile off. Even if people don’t have any indication of what your products are, they’ll pay extra attention to packaging that’s attractive to the eye. Let’s take a look at some of the ways that you can make sure that your product packaging looks professional.

  1. Take a look at your competition. Is your competition using branded tissue paper? Are they using sleek boxes, or are they sticking with good old cardboard? There’s a lot that you can learn when it comes to packaging by studying what the competition is doing first. That should be able to indicate to you the type of level that you should be achieving. Your customers are going to have a certain expectation when it comes to their products, so you want to make sure that they have those expectations with packaging as well.
  2. Choose your colors wisely. Your packaging should match your branding if possible. If it can’t match your brand colors, it should complement it. For example, if your brand colors are blue and yellow, then having yellow packaging is going to stand out. If your packaging is white and purple, then you might choose white packaging with purple writing. You want to make sure that color psychology has played its part, and there’s plenty of research to tell you why it’s important.
  3. Always include instructions. Even for something as simple as lighting a candle, including a little card with instructions on how to use your product is important. If your packaging is sustainable or recyclable, then make sure that that’s indicated too. You want to make sure that your design team is finding a way to incorporate your business information. Depending on your product, you may need to think about disclosing any warnings or key ingredients on your package straight away.
  4. Invest a little more. One of the best places that you should invest money from your business finances is in the quality materials of your packaging. You’ll be able to build a better and more positive reputation for your business as a result. If your packaging is feeling cheaper to the touch, it’s going to be discarded by your customers. With high-quality materials, you can ensure that your packaging preserves your products and makes it look great.

The right packaging can stand out a mile off, so you should be looking beyond the box and about the stickers that you can use and how to make it more robust and reinforced. Don’t shy away from sturdy packaging. 

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