Have you ever been browsing the internet and see an ad for a product or service that you had just been looking at on a different website? If so, then you have experienced email retargeting. Email retargeting is a form of advertising that targets people who have visited your website before. It is a very effective way to reach out to potential customers who may not have been aware of your business before. In this blog post, we will discuss what email retargeting is, and how it can be useful for your business!
What Is Email Retargeting?
Email retargeting is a form of online advertising that uses email communications to reach out to potential or previous customers. This type of marketing targets individuals who have already shown an interest in your product or service by visiting your website. Email retargeting can be an effective way to increase brand awareness and boost sales.
Email Retargeting And Online Shopping
When it comes to online shopping, email retargeting can be a very effective tool. For example, let’s say you’re looking for a new pair of shoes, you visit several different websites, but you don’t find anything that catches your eye. A few days later, you receive an email from one of the websites you visited with a special offer on the perfect pair of shoes. This is an example of email retargeting in action. By targeting potential customers who have already shown an interest in your product, you are more likely to make a sale.
Email coupons are a great way to take advantage of email retargeting. By sending potential customers an email with a coupon, you can encourage them to come back to your website and make a purchase. This is generally done by using services such as ActiveCampaign, Drip, SafeOpt, Mailer Light, and others. This is an effective way to boost sales and increase brand awareness. Email coupons can also be used to target specific demographics or customers who have made a purchase in the past.
How Email Retargeting Works
Email retargeting works by placing a piece of code on your website that collects the email addresses of visitors as they browse. This information is then used to create a list of potential customers, which can be targeted with personalized ads and emails.
The benefits of email retargeting are numerous, but some of the most notable include increased brand awareness, higher conversion rates, and improved ROI. Email retargeting is an effective way to reach out to potential customers who may not be aware of your product or service. By targeting them with relevant ads and emails, you can increase the chances of converting them into paying customers.
The Best Practices Of Retargeting
There are a few best practices to keep in mind when retargeting potential customers via email. First, it’s important to make sure that your emails are relevant and targeted to the individual. Generic mass emails are more likely to be ignored or deleted. Second, don’t overdo it! Bombarding someone with too many emails can be annoying and will likely lead to them unsubscribing from your list. Finally, make sure to include a call-to-action in your emails. Without a CTA, potential customers may not know what you want them to do next.
Examples Of Email Retargeting
Email retargeting is a powerful tool that can help you boost your conversions. Here are some examples of how email retargeting can be used effectively:
-Abandoned cart emails: According to Baymard Institute, 67.45% of online shopping carts are abandoned. That’s a lot of potential revenue that’s left on the table. Luckily, email retargeting can help you recapture some of those lost sales.
-Product recommendation emails: Recommendations are always welcome, especially when they’re personalized. Email retargeting allows you to send your subscribers recommendations for products they might be interested in based on their past behavior.
-Reengagement emails: It’s not uncommon for people to unsubscribe from email lists or stop opening emails from a certain sender. If this happens, email retargeting can be used to try and win them back. Reengagement emails typically offer a discount or some other type of incentive to get the subscriber interested again.
How To Get Started Using Email Retargeting
If you’re interested in using email retargeting to boost your conversions, there are a few things you need to do to get started. First, you need to place a piece of code on your website that will collect the email addresses of visitors as they browse. This information will be used to create a list of potential customers that you can target with personalized ads and emails.
Once you have the code placed on your website, you will need to create a list of potential customers. This can be done by targeting specific demographics or customers who have made a purchase in the past. Once you have your list, you can start sending out targeted emails with coupons or other incentives.
Have A Plan In Place If You Are Going To Retarget Emails
Email retargeting can be a very useful tool if you know how to use it correctly. If you don’t have a plan in place, however, you could end up doing more harm than good. Here are a few things to keep in mind if you’re going to start email retargeting:
First and foremost, make sure that you have a clear and concise message. Your email should be focused on one thing and one thing only. Don’t try to pack too much into it, or you’ll just end up confusing your reader.
Second, keep your target audience in mind at all times. Who are you trying to reach with your email? What do they want to see? Keep your message focused on them, and you’re more likely to get a positive response.
Finally, don’t be afraid to experiment a little bit, email retargeting is still a relatively new tool and there’s no one right way to do it. Try out different things and see what works best for you and your business.
Email retargeting can be a great way to improve your results and reach your target audience. Just make sure that you have a plan in place before you start, and you’ll be well on your way to success.
If you’re not sure how to get started with email retargeting, there are plenty of resources available online. Just make sure that you do your research and plan carefully before you start sending out emails, otherwise, you could end up doing more harm than good.